5 Brands That Will Disappear in 2013 From Wall Street List

This year 24/7 Wall St. back to make a list of 5 brands that will disappear in 2013. They use a methodical approach in determining which brands are entered in this year's list.

The main criteria of assessment include:

• Sales slumped drastically and the amount of losses rise sharply


• Notice that the parent company of brands it will soon cease to operate


• Operating expenses rose sharply to not allow for later covered by higher selling price


• The company has been sold


• The company entered bankruptcy stage


• The company, which lost most of its customers


• Operation with a mastery of the market share dropped sharply

Every brand in the list following this experience one or more of these problems. They will all disappear, at least within 18 months. The following list for more information.

1. Research In Motion (RIM)
   The end of June had reported that the value of production in the first quarter of 2012, the RIM down US $ 518 million (USD 4.8 trillion). As a result, the Blackberry manufacturer that would have LAID OFF about 5,000 employees. This action is expected to cost upwards of $ 300 million.
   
   Last financial reports mentioned that their revenue RIMS they are down 43% to US $ 2.8 billion until June 2, 2012. Whereas for the same period in the previous year managed to rake in $ 4.9 billion.
   
   Until early may, RIM has 16,500 employees were recorded. This is the second after the pruning of July last year RIM also houses about 2,000 employees. With a wide range of issues outstanding include demo bad employees, analysts predicted the massive corporate Canada was soon completed.
   
   But the CEO Thorsten Heins disputed the news-paper. Germany says man origin, RIM is currently in transition. They attempt to build a mobile computing platform that need work 18-20 months. Heins is proud to say, if someone else takes 24-36 months to complete it platform.



2. Avon
   Old Avon CEO Andrea Jung, driven out late last year after almost destroying a large cosmetics company in America. The new CEO of Sherilyn s. McCoy, formerly lead Johnson & Johnson holds the throne of Avon leadership starting April. The thing is, this is the first time McCoy is leading a company. First quarter report the amount of income that Avon is very sad.
   
   Examination of the Security and Exchange Commission against communication with securities analysts already Avon resulted in CFO Charles Cramb lost his job. Avon also involved the alleged scandal in China does not meet its operational standards of Foreign Corruption Practices ACT.
   
   Beyond that, the fundamental issue scandal Avon is not management concentration on its core business, whereas beauty market is very competitive. Morningstar analyst, Erin Lash writes, "rather than restructure loss-making companies that nearly US $ 800 million through 2011, it looks like Avon instead continuously create problems and do not forward-forward."
   
   Last may, the perfume company Coty offered to purchase shares of Avon at the price of US $ 24.75, almost 20% above the stock price Avon at that time. Coty had the financial support of one of Warren Buffett. Avon hesitated and finally Coty retreat. Since then, the stock plummeted to as low as Avon directly below US $ 16, far compared prices last year i.e. US $ 43.



3. Suzuki
   Suzuki Motor Corporation only sell small 10.695 cars and trucks in the u.s. during the first five months of 2012. This figure decreased 3.9% compared to the same period last year and means the U.S. mastery of the market just 0.2 Suzuki in%
   
   The most obvious reason why Suzuki's sales are so bad they drag it is reputation. On JD Power survey regarding the reliability of the vehicle AS of 2012, Suzuki scores lower than other brands. Surveys category include engine power, and body material quality, features and accessories of cars.
   
   One sign Suzuki are having trouble selling cars is when they offer incredible promo package aggressively. Suzuki offers promo credit 0% for 72 months for all car, truck and SUV ex. 2012.
   
   Even after removing the aggressive sales strategies as it was, could not improve his position of Suzuki in the American market. Most of the cars are sold for less than US $ 20,000, while for trucks and SUVS sold under its US $ 25,000.
   
   Almost all manufacturing with the option of wider models flooding the US market with cheap and efficient model of gasoline. The performance of the most successful car company in the u.s. based on Hyundai's good growth. To leave little slits for Suzuki.



4. American Airlines
   The parent company of American Airlines, AMR submitted a declaration of bankruptcy Chapter 11 in November 2011. The airline itself is still operating normally but there are certainly profit that follows the post-war status of bankruptcy Declaration. Employee salaries trimmed, likewise as well as loan debt bonds for aircraft.
   
   AMR said it planned to exit from Chapter 11 as a persistent airline. But unfortunately it's not going to happen. US Airways has stated his willingness to openly buy assets of American Airlines. So the rumors of potential purchases arose in April, some of the largest Union of American Airlines says its refusal of that plan as a way to protect their employment.
   
   Earlier this month, US Airways CEO Doug Parker announced his intention for the merger of the two airlines. US Airways might be willing to give the creditor a pretty good amount of AMR to acquire assets of American Airlines. This potential deal got tremendous support from analysts and shareholders.
   
   US Airways will gain a lot from this transaction with its position as ruler of post merger market flight Northwest and Delta, United and Continental as well.



5. Current TV
   Current TV belongs to Al Gore in a State of critical before they even fired the only star they which, Keith Olbermann, in March after the fuss with co-workers. Olbermann was then replaced by talk show host Eliot Spitzer. In comparison while still publishing Olbermann on March, Spitzer in April shrank rating to nearly 70% according to Nielsen.
   
   At that time The Hollywood Reporter wrote, making Current TV replacement Spitzer lost nearly 47,000 viewers be live 10,000 viewers only. A recent Reuters report, the breakdown of the number of spectators make a giant network of cable TV Time Warner Cable considering to stop broadcasting this channel. Gore did not have enough money to sustain an TV had a bright future.